Sales Training September 15 and 22 and Business Networking with Jo Collins

Selling Strategies for a new landscape, Post Covid 19 – September 15th

Jo Collins of Sales Performance – A 4 step process that will qualify prospects and ensures you spend time and energy with potential clients

Selling has become more challenging. For that reason it’s important to consider your sales process and sales plan for your business.
The key goal of this workshop is to help you establish a sales plan that examines 3 areas of your business.
We will explore ideas and suggestions on how to create and action a plan that focusses on driving sales.
I will share a 4 step process that will qualify prospects and ensures you spend time and energy with potential clients.
In sales, the questions we ask will help with our sales results. I will share 2 different tips on questioning to uncover customer needs, which will help you connect & build rapport with your prospect and customers.
The above will be a 1 hour session, 45 minutes of content and 15 minutes for questions. Jo will use ZOOM to deliver this meeting online.

Register at Eventbrite FREE HERE
All registrants will be sent the link as it is a limited capacity meeting specifically for certain Donegal Business Networks and guests.


Lead generation – What to consider and where to invest your time. September 22nd

Jo Collins of Sales Performance – Lead generation. What to consider and where to invest your time.

I explore some options and also share what other companies are doing at this time. See recording at

To create new leads you also have to have clarity on your customer value proposition. Customers are interested in the benefits of doing business with you. In this session, will explore a 3-step process to help you focus your sales conversation on customer benefits.

The above was a 1 hour session, 45 minutes of content and 15 minutes for questions. Jo used ZOOM to deliver this meeting. Booking was via Eventbrite – FREE

From Donegal Business Network, Letterkenny Chamber and Donegal Women in Business Network, supported by Business Matters at Highland Radio and ETB.

“Donegal Business networks working in harmony” Jo Collins  087 2730463. See video HERE.

Further Education and Training (FET) Service


Services to Employers

etb-donegalDonegal Education and Training Board (ETB) is the largest education and training provider in the county, supporting 26,000 students annually, including 11,000 through our Further Education and Training (FET) Service. Our FET Service provides a wide range of employer services, for both employees and employers, to assist with upskilling the workforce of Co Donegal in ways which are relevant to the needs of local industry.

We can support small and medium-sized enterprises (SMEs) who need some assistance to invest in and develop their workforce
*Training can be delivered directly to individual employees or bespoke training programmes can be provided to individual companies or groups of companies through regional development.

Donegal ETB can provide courses in soft skills development such as customer handling and team
working skills as well as the technical, practical and IT skills at different levels e.g. Supervisory
Management, ECDL, Introduction to Computers. Many courses are 100% or 70% funded and course
times are flexible.

Donegal ETB together with Donegal Business Network, Donegal Women in Business and Letterkenny Chamber will be hosting seminars with Joe Collins on Mastering Sales Performance when we receive government guidelines to resume gatherings again

Contact us today: Dearbhla Kelly, Enterprise Engagement Officer – 086 6016131 or email

Sales Training and Business Networking with Jo CollinsPhotos courtesy Jo Collins 

sales-taglineJo Collins of Sales Performance has over 25 years experience in sales and sales management.

Jo worked for 20 years, in numerous roles with Independent News & Media. For 8 years she enjoyed the position of Group Sales Deputy Director, with responsibility for print and digital sales, while leading a team of Sales Managers and Sales Representatives.
She now works as a consultant to various Companies to grow their Profits, by introducing Effective Processes and Structures for their Sales Teams. With over 25 years’ experience in Sales and Sales Management, Jo believes that the most competitive advantage any company has is its people.
Jo’s approach to business growth, is very practical, her experience in both the corporate sector and as a business owner has given her the opportunity to experiment with many techniques, so she knows what works and engages with her own material on a daily basis to build her own business.
Specific to Sales Performance’s delivery methods are empathy, action, and engagement.

Jo-Collins-Sales-PerformanceJo works with a number of government agencies including:
Local Enterprise Offices.
Skillnet, (Franchise Skillnet, Wexford Chamber Skillnet, Carlow Kilkenny Skillnet, SFA Skillnet, Fingal Chamber Skillnet, NRF Skillnet)
The Sales Executive Institute
Chambers Of Commerce.
Local Enterprise Offices.
Course descriptions:
1. A masterclass in sales
2. Sales – doing the basics brilliantly
3. Sales – learn a 4 step sales process
• Join us on date to be rescheduled for a half day practical workshop to focus on skills and strategies to grow sales for your business.

We will explore the following topics for your business.
• Upselling – How to maximize the opportunity from your existing customers
• New Business Development – what works and opportunities to consider
• Jo will share 8 different closing techniques to gain commitment from your customers
• Networking – some techniques to help you network effectively for your business.
To ensure that this session delivers practical solutions for your business, we will include a networking session to help market your business.

Customers Feedback
Wendy Merrigan Accountancy Practice Excellent – 5 stars
I’ve attended workshops Jo has ran. The material is always very practical and allows for immediate use. Getting a sales plan together can be difficult, Working with Jo makes this much easier!
I would highly recommend Jo.

Gerry Breen
Jo brings practicality to the selling challenge. You always come away from Jo with more energy and a must do list for your business. Recommend Jo for any sales representative or team.
Gerry Breen Owner First Aid Supplies, Balbriggan

Registration as always is via Eventbrite (see link below) – Sign in from 8.30 am for a 9.00 am sharp start. Finishes just after 1.30 pm followed by finger food and open networking

€10 event nominal charge includes tea and coffee before and light finger food refreshments served afterwards.

Open to anyone who is invited, who is looking to expand their current network and meet like-minded, dynamic business professionals.

Donegal Business Network (DBN) visitors meeting in Rockhill House on Wednesday last.Book via Eventbrite: *** See links above in each of the two events

For some useful Networking Tips click HERE